With a short runway and highly concentrated event schedule, the Markham Group sprung into action with pre-advance site visits to fifteen cities to scout multiple locations and make recommendations on the best options, taking into account cinema-quality projection and sound, audience experience, staging, media logistics and existing client relationships in each city. Nontraditional venues such as museums and rooftops presented their own unique challenges as the Markham Group worked with the best vendors in each market to create a uniform theater experience, even where no theater existed.
In trademark fashion, the Markham Group quickly integrated with the client’s team, working together seamlessly and with constantly open communication channels with multiple stakeholders. Markham was involved at every level of planning and execution from online ticket distribution and on-site registration to merchandise and menu selection. Additionally, Markham coordinated venue, catering, talent and production vendors in each market, ensuring the highest standards across the board. Other considerations for each event included film distribution, video and photography, translation, catering, travel, parking and transportation. Advance teams were assembled and deployed across the world to oversee preparations, manage production, direct the program and maintain exacting standards and a consistent look and feel across all events.