Event Management  •  Issue Advocacy

Bloomberg Philanthropies: From The Ashes Film Tour

Bloomberg Philanthropies approached The Markham Group to produce a six-week, fifteen-city, six-country screening tour of their yet-to-be-released documentary, “From the Ashes,” leading up to the film’s world premiere on National Geographic. Each screening would include a reception component, film screening and panel discussion. The screenings would take place in a variety of venues ranging from cultural centers, historic theaters and rooftops, while maintaining a true theater experience for the audience with consistent branding, messaging, and production value across the tour.

From The Ashes Film Tour

Our Approach

The Challenge

With a short runway and highly concentrated event schedule, the Markham Group sprung into action with pre-advance site visits to fifteen cities to scout multiple locations and make recommendations on the best options, taking into account cinema-quality projection and sound, audience experience, staging, media logistics and existing client relationships in each city. Nontraditional venues such as museums and rooftops presented their own unique challenges as the Markham Group worked with the best vendors in each market to create a uniform theater experience, even where no theater existed.

The Process

In trademark fashion, the Markham Group quickly integrated with the client’s team, working together seamlessly and with constantly open communication channels with multiple stakeholders. Markham was involved at every level of planning and execution from online ticket distribution and on-site registration to merchandise and menu selection. Additionally, Markham coordinated venue, catering, talent and production vendors in each market, ensuring the highest standards across the board. Other considerations for each event included film distribution, video and photography, translation, catering, travel, parking and transportation. Advance teams were assembled and deployed across the world to oversee preparations, manage production, direct the program and maintain exacting standards and a consistent look and feel across all events.

Results

The Markham Group successfully executed an ambitious schedule of screenings across six countries and delivered a consistent, high-quality product, while remaining nimble enough to absorb and execute last minute program changes.

Thousands of people from around the world attended the screenings, engaging local communities along with regional stakeholders and influencers. The screening series ignited attention for the documentary across the country and the world, and generated buzz across traditional and social media, raising awareness and driving audiences to view the premier of the documentary. Ultimately, the event series spread the message of the documentary and Bloomberg Philanthropies’ mission to a wide audience and encouraged direct engagement and participation in its release.