Overall message frame and talking points developed from the ground up through statewide poll-tested messaging to identify which messages stuck with our target audiences.
Campaign logo and branding were developed in house and combined with messaging to effectively represent issue to our target audience.
A grassroots field team developed relationships with educators, business leaders and city leadership in all four corners of the state through small meetings with school districts and communities, earned media events, speaking opportunities with partner organization conferences and two statewide tele-town hall meetings. Relationships with national organizations and nonprofits were developed to leverage support on a national level.
All campaign collateral was created in house to effectively leverage grassroots support and educate constituents and lawmakers. Simplicity and consistency were executed through each piece so target audiences could easily identify and recognize the campaign. A several educational videos and a statewide commercial were created using grassroots talent.
Social media platforms and ad buys were used to direct grassroots support and legislators to our content. The website is used as a platform to share and generate news about the campaign through in house blogs, videos, and press releases. The website also included a tool for activists to reach out to their legislators via email directly and sign up to join the campaign.