Event Management

Hillary Clinton’s 2016 Presidential Campaign

Throughout the 2016 U.S. Presidential Campaign cycle, the Markham Group was honored to produce Secretary Clinton’s public events in her bid for the Presidency. Beginning with her official announcement on Roosevelt Island and spanning through election night at the Jacob Javits Center, Markham’s production team served an integral role in the success of the campaign’s events.

Campaign

Markham Partner, Greg Hale was embedded in the campaign as Director of Production and was charged with using earned media events to dynamically convey and amplify the campaign’s messaging operation.  His mantra, “If you can watch our events on television with no sound and still know what is going on and where the event is taking place, you have done a good job.”  Markham’s production team worked behind the scenes advising Campaign Advance Teams on everything from event look, feel, and logistics to specifics about appropriate lighting, sound, and staging.  We also worked with the Scheduling and Communications Departments to ensure that we were operationally prepared to execute an event schedule of this magnitude. We developed a web-based application that was implemented campaign-wide to streamline production ordering and track an event from inception to completion.  We developed a nationwide network of production and equipment vendors to support the campaign’s events and, we built our internal team so that, on very short notice, we could activate our network to strategically react to last minute schedule changes of both small and large-scale events.

Results

Over 18 months, the Markham Group produced 1,500 plus public events for Secretary Clinton and her 10 major surrogates including President Bill Clinton, Chelsea Clinton, Senator Tim Kaine and his wife Secretary Anne Holton, President Barack Obama and First Lady Michelle Obama, Vice President Joe Biden and Dr. Jill Biden, and Senators Bernie Sanders and Elizabeth Warren. Our events ranged in size from press conferences to Secretary Clinton’s largest rallies that served as the everyday face of the campaign. The events resulted in millions of dollar’s worth of earned media and were heralded by many media outlets including, but not limited, to the Washington Post, New York Times, Los Angeles Times.