Markham Partner, Greg Hale was embedded in the campaign as Director of Production and was charged with using earned media events to dynamically convey and amplify the campaign’s messaging operation. His mantra, “If you can watch our events on television with no sound and still know what is going on and where the event is taking place, you have done a good job.” Markham’s production team worked behind the scenes advising Campaign Advance Teams on everything from event look, feel, and logistics to specifics about appropriate lighting, sound, and staging. We also worked with the Scheduling and Communications Departments to ensure that we were operationally prepared to execute an event schedule of this magnitude. We developed a web-based application that was implemented campaign-wide to streamline production ordering and track an event from inception to completion. We developed a nationwide network of production and equipment vendors to support the campaign’s events and, we built our internal team so that, on very short notice, we could activate our network to strategically react to last minute schedule changes of both small and large-scale events.
