Overall message frame and talking points formed from statewide polling and research to identify which messages fit positively with our target audiences.
Campaign logo and branding were designed in-house and combined with messaging to effectively represent the issue to target audiences.
Our team formed a coalition with local churches, chambers of commerce, faith leaders and Arkansas Hospital Association affiliated organizations and encouraged them to reach out to their legislators. We garnered positive education and awareness of the issue through letters to the editor, media interviews, tele-townhalls and earned media events. We targeted legislators through direct mail, phone calls and letters from constituents, faith leaders and local chambers of commerce.
Campaign collateral was created in-house to leverage coalition and grassroots support and to educate constituents and lawmakers on the positives to expanding Medicaid. Each piece was executed effectively not only so target audiences could easily identify our message and campaign, but also to put pressure on legislators to pass legislation that their constituents favored.
Social Media platforms were used to direct grassroots support and legislators to our content. The website was used as a platform to share and generate new about the campaign through news articles and press releases.