Overall message frame and talking points developed from county- wide polling to identify which messages resonated with our target audiences.
Campaign logo and branding were generated in-house and combined with messaging to effectively represent the issue to target audiences.
Our field team targeted two regions of Monroe County and garnered earned media at town board meetings and made public aware through automated calls of meetings between the opposition and town board. We started coalition building and citizen awareness and education, establishing a volunteer base through canvassing and phone banking, encouraging citizens to attend town board meetings and express opposition. We organized biweekly meetings with business, political and church groups and targeted town board members and county legislators.
Campaign collateral was created in-house to leverage grassroots support and educated target audiences. Each piece was executed precisely so target audiences could easily identify and recognize the campaign.
Social media platforms were used to direct our grassroots effort and coalition to content, news and information about upcoming town hall meetings and the overall campaign effort.