Brand Development & Research
We take you from start to finish. Our creative and communications teams collaborate to bring your message to life. From a unique collateral piece to grab the attention of your supporters or a full brand strategy with a unique logo we are with you every step of the way to collaborate with your team, localize your message and bring it to life with key influencers and supporters. Our services include, but are not limited to the following.
We take time to do the background work for you. We thoroughly research all areas so we know all angles of your issue.
Polling & Analysis
By polling your target audience and taking your existing national message we will be able to give it the local impact you will need to move and reach your audience saving you time and money as you work to accomplish your objectives.
Modeling & Analytics
We use thousands of data points ranging from demographics to consumer data to refine the best target universes. We will create a model that will mobilize your audience and build targeted messaging to get your issue in front of key influencers and elected officials.
We outline your message into buckets based on your target audience and then poll-test the messages so we can identify which work best to motivate your supporters.
Education and Awareness
We will use localized messaging to develop an educational campaign on your issue. The campaign will educate local and community organizations, and business leaders on this issue. We will work within the community to get all supporting organizations to join our cause and generate awareness at earned media events.
Grassroots and Grasstops Coalition Building
Through strategic outreach and face-to-face relationship building we generate grassroots activism from local community members.
We deliver your message directly to your target audience’s front door and personalize each piece through variable data. Each piece we create builds off the other and motivates action.
We make sure all steps are covered to maximize call impact and generate earned media. We engage your target audience, so they can participate in real-time with your issue, getting your message to key influencers and targeted elected officials.
Advocacy and Patch Calls
We remind your audience of important campaign messaging, upcoming events and city council meetings for call to action activities.